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On this blog we will track down the latest Amazon Kindle news. We will keep you up to date with whats hot in the bestsellers section, including books, ebooks and blogs... and we will also bring you great Kindle3 tips and tricks along with reviews for the latest KindleDX accessories.

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October 2016
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Pixel Qi Hybrid Display Finds Its First Device

Notion Ink's Adam tablet device

Notion Ink's Adam tablet device

The eInk-LCD hybrid display screen from Pixel Qi will be on display at the upcoming CES event and everyone’s really interested to see it in person. But before it goes up on display, many units of it would probably have been shipped to India for use on a new tablet device called Adam.

Pixel Qi’s hybrid screen gives us what we have been wanting for some time now — the battery life of an eInk display (the one used on the Kindle and other ebook readers) and the usability of an LCD screen. And it gives us the advantages of both in the most literal way possible by combining the two. I my opinion it doesn’t exactly solve everything because it doesn’t look as good as an LCD screen and probably isn’t as easy to read under direct sunlight. But it is still a usable compromise.

So this tablet device called Adam, is currently being developed by an Indian company called Notion Ink. This is most likely the only such start up from that entire continent to have shown up on the radar of the international tech community. While the tablet device is not meant to be only an eBook reader, it is certainly going to capable of doing that. It is basically a Tegra based smartpad that will be targeted at low-cost computing on the go for the Indian masses.

But it is actually very relevant for the eBook reader market because it will become the first device to demonstrate in a rigorous real life scenario whether or not the display technology will hold. The eBook market is pretty demanding when it comes to battery life and readability. They have been spoiled on the eInk and even thought it has pathetically slow frame rates, the extremely low power consumption and the high degree of readability has made it quite popular. But backlight is missing, so is color and video. So newer technology is immediately required.

Pixel Qi demonstrates hybrid reflective/backlit display

While Pixel Qi on their website explicitly states that their displays are not based on eInk technology and that they are not affiliated with eInk Corporation this piece of news is highly related to eInk, because potentially we may have a eInk competitor here.

Pixel Qi Hybrid Display

Pixel Qi Hybrid Display

It is a display which according to Pixel Qi is extremely cheap to build from standard LCD display components and in fact it is for the most part an LCD display. With one exception – it can be switched to reflective mode. In this mode it consumes much less power than ordinary LCD display would and becomes monochrome but it can potentially display 3x as many pixels.

According to Pixel Qi consumers will see these displays in notebooks and netbooks by the end of 2009 and in “other devices” sometime in 2010. It looks like it’s easy to integrate this technology into existing designs since according to nerdword, Pixel Qi engineers rigged couple of retail-purchased laptops with their new display with seemingly little effort.

While this technology is mainly geared towards netbooks, notebooks and cellphones to make them usable in the sunlight (another interesting piece of news being Pixel Qi planning to supply displays for $75 laptops), it’s quite possible that much cheaper products price along with acceptable power consumption (though still much higher than eInk which is based on electrophoretic technology) and ongoing developments in battery technology may produce eBook reader that will run for several days on one charge, be usable in sunlight and cost less than Amazon Kindle.